Digital advertising can transform your business when used the right way. Social media ad targeting is one of the leading modes of advertising on digital media, and is helping businesses and creators reach their target audience. While many Facebook marketers aim for organic reach, Meta ads strategy is often a reasonable advertising form to use in your digital marketing campaigns. If your Meta ads are not as efficient as you want them to be, there are Meta advertising tips you can use to improve their reach and find relevant audiences.

Transform your social media audience targeting strategy with Meta ads

In the era of digital marketing, learning to use the feature platforms like Meta that Facebook and Instagram marketers can use can be a game changer. Contact the social media marketers at our social media marketing agency UK businesses trust to manage Meta campaigns on your behalf. You might waste your money by creating ads on Meta without making good use of all the features and options Facebook offers. 

A research by Mobile Marketing Association states that, “… the human brain needs 400 milliseconds (or 4/10th of a second or less than ½ second), to engage with mobile advertising and trigger an imprint, positive or negative. 

Here are a few things you can start experimenting in your Meta ads strategy:

1.      Short, specific Meta ads

Users skim and scroll through screens fast due to short attention spans. Shorter, tailored formats are included in the top Meta advertising tips. Longer texts are not always more powerful when it comes to grabbing the reader by the hook – shorter and effective ad copy can fulfill the purpose of your ad just fine. While building your Meta ads strategy, remember that “By the time a consumer blinks, their brain has already seen and processed a mobile ad, and by the time it takes for their heart to beat once, they have quite likely formed an emotional response (under 7/10ths of a second)”. Learn to write persuasive ad copy that’s short and crisp for improved social media ad targeting. More is less when it comes to the text of your Meta ad copy – a longer text can be a hindrance in increasing your ad reach.

2.      Vertical Meta ads strategy

Videos that are vertical or hold a square aspect ratio will help your ad grab more attention from your target audience and assist you in reaching audience on Meta. Since most users hold their phones vertically, videos in similar aspect ratios are not only appealing in the visual sense, but also easier to watch. Note among other Meta advertising tips that social media users prefer vertical videos though horizontal videos have their uses. Your target audience may be watching ads on PCs, tablets, or smartphones. You can shoot your videos or have your animated content in a suitable ratio for greater success in social media audience targeting. 

3.      Call-to-action in Meta ads

Any Meta advertisement campaign is incomplete without a specific and effective call-to-action (CTA). Even after reaching audience on Meta, you have to depend on copywriting for conversion. Facebook and Instagram ads give you their own variety of CTA buttons – say yes to them according to the purpose behind your ad. CTAs attract your target audience, making them ideal for precise social media audience targeting, and encourage users to engage with your post or take action. You can test different CTA buttons from the whole range to see which ones work the best for your campaign.

4.      Meta ads strategy optimization

When your Facebook or Instagram ads have low reach, optimize your ad content based on relevant keywords and search terms to enhance their visibility through optimization. Optimization can help you in reaching audience on Meta and increase discoverability quicker than you’d expect. Using optimization on your social media pages to get them to rank higher on and outside Facebook will prove helpful for your ad campaign as well. Research relevant keywords and search terms for your captions, ad copy, and even video ads.

5.      Carousel format in Meta ads

Carousel format showcases multiple images in the same social media ad. It also prompts the viewer to scroll through the ad, which is a habit of social media users. Carousel format in your Meta ads gives you the benefit of creating presentation-like, informative content, upgrading your social media audience targeting approach. Swiping through the images of the carousel creates an illusion of movement. Videos and GIFs. Videos and GIFs can help your target audience notice you and engage with you. Meta advertising tips include video ads as they increase the reach of your ads and improve user engagement.

6.      Target audience research

If you want to refine your social media ad targeting strategy, you have to study your audience. Knowing your target audience and understanding who your potential consumers are is the key to better targeting, which results in higher reach. Study your business insights in Meta to find out who engages with you and what demographics of users are being drawn towards your business for reaching audience on Meta. You can also conduct surveys and ask questions to learn about the people who might care about your business and products. One reason a Meta ads strategy doesn’t work is because some marketers have not quite figured out who their target audience is. Prioritize learning about your audience and connecting with them to see your ad reach skyrocket. 

7.      Reaching audience on Meta

The reach objective in the Meta Ads manager is one of the fundamentals features in Facebook Advertising for increasing the success of your social media audience targeting plans. For campaigns where the purpose of the Meta ads is to maximize the number of people the ads can reach, you should optimize for reach while creating your Meta ad campaign. Once you’ve chosen the reach objective of your Meta ads strategy, you won’t be able to change it at later stages of that campaign. Devise a step-by-step plan for your Meta ad strategy to ensure that you don’t make time-sensitive errors.

An optimized social media ad targeting strategy is the gift that keeps giving once you get comfortable with experimenting with them. You can reach your social media audience targeting goals using Facebook and Instagram advertising once you’ve figured out how to use different features of Meta Ads manager to your benefit.

Meta description:

Reaching audience on Meta is easier with top Meta advertising tips for better social media ad targeting. Upgrade your social media audience targeting approach for high ROI.